In Memoriam, Gold Mercury founder, Eduardo De Santis (1929 – 2019) by Enrique Baron Crespo former President European Parliament

In Memoriam, Gold Mercury founder, Eduardo De Santis (1929 – 2019)

by Enrique Baron Crespo former President European Parliament

Eduardo de Santis, founder of Gold Mercury International was born in Positano (Italy) in 1929. He passed away on March 25 in Madrid. Entrepreneur and visionary, he was a creator of global iconic brands and a champion of governance and sustainable globalization.

He began his film career in the fifties, first as an actor in more than 20 films and then as a screenwriter and producer, a bridge between Europe and America with great co-productions. During the shooting of Las aeroguapas he met the Spanish actress María Cuadra, with whom he married and had three children, Natasha, Nicolas and Antonella.

His remarkable business career in the sector of corporate identity and brand development began in the seventies with the help of his partner Walter Landor, founder of Landor Associates. Together, they developed the most iconic brands in the world in various sectors and fields.

A, visionary, he always anticipated trends and, in that spirit, in the nineties he set up his company and developed, together with his son and partner Nicolas, the concept of Corporate Vision. A brand and company without strategic vision will not get far,” he said.

His footprint in the world of brand creation and corporate vision has been historic. He worked with the creative genius Joan Miró in the creation of the brand of the star of La Caixa savings bank, created those of Iberia, Campsa, Argentaria, Bank of America, Wells Fargo, Coca Cola, Banamex and developed corporate visions that continue today, such as Cepsa, Santander, Iberdrola, Campofrío, Puleva, Prisa, CEU, Alitalia, Santillana, Scottish Power and many more.

His contribution to sustainable globalization, peace and cooperation was very important. In Rome in the sixties, with the help of Italian President Giuseppe Saragat, he created the Gold Mercury International think tank, focused on improving peace, cooperation among peoples, global governance and corporate responsibility. As chairman of Gold Mercury until his death, he worked with personalities such as US Presidents Ronald Reagan and Gerald Ford, Soviet leader Leonidas Breznev, King Juan Carlos, Egyptian President Anwar Sadat, Colombian President Álvaro Uribe Vélez or Kerry Kennedy , daughter of Bob Kennedy. In the business world he collaborated with Emilio Botín, Akio Morita or Gianni Agnelli.

Eduardo de Santis was ‘Commendatore della Repubblica Italiana’ and was decorated several times by his country. In 2013 he received the ‘Order of the Italian Star’ from the hands of President Giorgio Napolitano, the oldest national honor in Italy, established by the newly born republic in 1947.

With his death we also lose a great European. Eduardo de Santis believed blindly in a united Europe and worked with me to promote his identity and launch the euro when I was president of the International European Movement and the European Parliament. But most important, he was a humanist who believed in the kindness of people. He was a good man through and through.

This ‘In Memoriam’ was published in the Spanish global newspaper EL PAIS. Link to article in Spanish.

adminIn Memoriam, Gold Mercury founder, Eduardo De Santis (1929 – 2019) by Enrique Baron Crespo former President European Parliament
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Gold Mercury President, Nicolas De Santis, speaks at the World Law Congress 2019

Gold Mercury President, Nicolas De Santis, speaks at the World Law Congress 2019

Nicolas De Santis, President of Gold Mercury International, gave a speech on UNIVERSAL VALUES AND THE LAW during the World Law Congress in Madrid in the presence of H.M. the King Felipe VI of Spain and other international authorities.

The World Law Congress of the World Jurist Association, gathered in Madrid more than 2,000 people from the international legal world and prominent figures from global civil society, to take the pulse of the most relevant issues of the international agenda.

“We support the mission and values of the World Jurist Association in promoting and defending democracy and liberty around the world. To achieve this we must guarantee for the respect and correct application of the rule of law. The World Jurist Association, organiser of this congress, is one of the global protectors of these values”

said Nicolas De Santis, President of Gold Mercury International.

 

Peace and Liberty Award Presented to the HM the King Felipe VI of Spain

During the Congress, the WJA World Peace & Liberty Award was presented to His Majesty King Felipe VI to distinguish the unwavering commitment of King to the Rule of Law and its prominent role at the international level as a leader in the defense of Democracy and Liberty. His invaluable contribution to the soundness and strengthening of the constitutional model, democratically approved by all Spaniards, makes him worthy of this recognition, making Spain a symbol for democracies in the world, with special emphasis on Latin America and Europe.

Full speech of Nicolas De Santis, President of Gold Mercury International, at the World Law Congress:

UNIVERSAL VALUES AND THE LAW

“Your Excellencies, local, national and international authorities, Ladies and Gentlemen,

 It is an honour to be here today at the World Law Congress, organised by the historic World Jurist Association, to present its new brand and vision based on Universal Values. This global event in Madrid is a historic moment for all people present here, but also for people around the world, as we will discuss the future of our planet.

Today, the structures of global governance are stretched to the limit as they try to resolve global issues, such as war, poverty, forced migration, degradation of our environment, global health, protecting human rights, and defending democratic principles. As the importance of non-state actors increases, year after year, and as our global population will reach 10 billion by 2050, our planet’s resources and social structures will face even bigger challenges and risks. We, as a planetary species, will know by then if we were able to work closer together, in peace and cooperation to guarantee our own future.

Within this narrative of global inter-dependence, law and justice will have to play a crucial role to support our sustainable future and create the basis for increased cooperation. We have now agreed 17 sustainable development goals of the UN, to achieve 169 targets by 2030.

To this challenge, I ask of all you here today, and the legal profession around the world, to keep innovating. Jurists and philosophers thousands of years ago, started the difficult road of defining crucial concepts. Law at its very core is originated and evolved from values. I ask of all of you, to think how law and justice can continue to define, defend and consolidate UNIVERSAL GLOBAL VALUES of equality, freedom, peace, fairness, mercy, respect and dignity for the individual and nature. 

Universal values are a precious public good. And law and justice must go hand in hand in consolidating and protecting them. It is the only way in which power will be controlled and will be properly exercised for the benefit of all. The new brand of the world jurist association represents this new powerful mission. A beautiful mission for all of you to join.”

Thank you!

It is now time for me to present the new brand of the World Jurist Association.

Nicolas De Santis

President, Gold Mercury International

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Gold Mercury attends Davos during World Economic Forum 2019

Gold Mercury attends Davos during World Economic Forum 2019


Nicolas De Santis, President of Gold Mercury International, attended Davos week during the World Economic Forum 2019. This year’s theme was: ‘GLOBALISATION 4.0 – Shaping a Global Architecture in the Age of Industrial Revolution’. The main focus of discussions was on the future of technology and how it affects the future of our world.

davos_02

Nicolas De Santis, met with the CEO’s of various corporations to discuss the state of the world, progress of the U.N. Sustainable Development Goals (SDG), and the Brexit situation in UK.
“Davos is now heavily influenced by technology and tech companies as the future of the world is being shaped by exponential technologies affecting every economic sector, from mobility and cyber defense to robotics and health. It is critical that we prepare the right economic and social transitions across industries, to make sure that change and disruption are managed properly and for this we all require great foresight, vision and ethical frameworks based on sustainable development. Most corporations are now embracing the SDG framework and linking those sustainable goals to corporate strategy and investments, but much more can be done.”
Nicolas De Santis, President of Gold Mercury International
BEU06
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Moments in History: Corporate Award Ad honorem Don Jose Ignacio Domecq

Gold Mercury International grants Ad-Honorem Awards to industry leaders that have contributed to generate progress by increasing trade relations with other nations while improving international cooperation.

Moments in History: Corporate Award Ad honorem Don Jose Ignacio Domecq


Don Jose Ignacio Domecq (left) in May 1970 at the Capitoline Hill in Rome with Don Manuel Domecq-Zurita, after receiving the Gold Mercury Corporate Award for his contribution to developing international cooperation through trade.

One of our historic Laureates is Don Jose Ignacio Domecq who won the Gold Mercury Award in May 1970. The award was presented at the Gold Mercury annual ceremony at the Capitoline Hill (Campidoglio) in Rome.

I remember Pedro with incredible love. He was an intelligent man of great human values. It was an honour to present him with the Gold Mercury Award”

says Eduardo De Santis, Chairman Gold Mercury, who presented Domecq the Award in 1970.

Jose Ignacio Domecq Gonzalez, was the aristocratic head of the Spanish wine-making family who owned Pedro Domecq, one of Spain’s oldest and largest sherry and brandy shippers, from 1816 until 1994, when it was merged with Allied Lyons P.L.C., the beverages giant based in London. It is now known as Allied Domecq P.L.C.

The tall, lean Mr. Domecq was known throughout the international wine trade as ‘El Nariz’ for literal as well as figurative reasons. His hawk like nose, endlessly caricatured in profile, was memorably large. It was also his fortune, an indispensable gift in the blending necessary for creating fine sherries.

From childhood on, he said, he memorized aromas and tastes ranging from those of the freshly pressed must of palomino grapes to those of the rich, old dry sherries called olorosos dating to 1730, when the company was founded. Its rise began in 1816 when a forebear, Pedro Domecq, acquired it and gave it his name.

Sherry, like port and madeira, is a fortified wine, which means that alcohol is added for body and strength. The name is an Anglicization of Jerez, the capital of sherry production. Mr. Domecq’s skills as a blender were outstanding. In an essay for ”Christie’s Wine Companion” (Salem House, 1987), he wrote:

Strolling through a bodega, dipping out old sherries which have rested undisturbed for generations, must be one of the most satisfying encounters a man can have with wine”.

It was this relationship to sherry, perhaps Spain’s unique contribution to wine culture, that led Mr. Domecq’s competitors and admirers to observe that he was a man of long views. In his essay, he offered his perspective this way: In ancient bodegas

One watches human egos come and go — all talking loudly about market trends etc., in the jargon of the moment — while the wine ignores them all and silently ages, turning itself with our tactful guidance into the same lovely old perfection enjoyed by our ancestors”.

Mr Domecq died in 1997 at his home in Jerez de la Frontera, in southern Spain. He was 82.

Don Jose Ignacio Domecq (left) in May 1970 at the Capitoline Hill in Rome with Don Manuel Domecq-Zurita, after receiving the Gold Mercury Corporate Award for his contribution to developing international cooperation through trade.

Jokin BasalduaMoments in History: Corporate Award Ad honorem Don Jose Ignacio Domecq
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Gold Mercury Award Launches a New Responsive Mobile Site

Gold Mercury Award Launches a New Responsive Mobile Site


The Gold Mercury International Award has redesigned its website to make it easier to navigate and to operate on mobile devices, and to deliver a new, more modern user experience and interface.

Going responsive allowed Gold Mercury to also redesign the experience and organise its multimedia and video content better, adding exciting new sections on its laureates and the Award Ceremonies, including podcasts and videos.

By tracking visitor data we have realised that more and more were using mobile devices. We have developed this site to offer the best user experience no matter what device our visitors are using.

Chon Kemp - Gold Mercury's Corporate Affairs Manager who led the redesign effort

The new design allows for bigger pictures to be used about the Award laureates and the ability to broadcast LIVE event transmissions on all devices via simulcasting.

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